Centrale Shopping Centre, Croydon, commissioned Kite Related Design to design and build a 10 metre wide pink inflatable bra to raise awareness for Cancer Research UK.

The bra was modelled from a real bra and worked so that it would inflate. It is structured like a chocolate orange, with the cups made from segments of ripstop fabric. Two fans that keep the bra inflated are attached to the straps from which it is hung.

The bra was up for the duration of October 2008.